Ops + AI infrastructure for consumer brands

Fix the operational bottlenecks slowing your consumer brand down.

Pickle Advisors builds the workflows, dashboards, pricing tools, forecasting systems, and AI automation that turn scattered spreadsheets into an AI-ready operating system.

Pricing, margin, and cash visibility
Inventory, SKU, and channel planning
Dashboards and weekly reporting
Workflows your team can actually run

Book a Strategy Call Get the AI Audit

$1B+In fund systems experience

10+ yrsAcross startups, finance, ops

Consumer-nativeRetail + media network

What We Do

Three ways we turn messy growth into a real operating system.

We start with the bottlenecks that affect cash, margin, and founder time — then build the operating layer your team can keep using.

1Audit the mess

Map the tools, spreadsheets, handoffs, and decisions slowing the business down.

2Prioritize ROI

Pick the workflows where better data or automation actually changes margin, cash, or speed.

3Build the system

Install dashboards, SOPs, automations, and AI workflows around the way your team already works.

4Operate weekly

Keep decisions moving with reporting, alerts, and advisory support instead of another static PDF.

Ops

Fix the Ops Stack

Replace duct-taped spreadsheets with cleaner pricing, margin, cash, and operating workflows founders can trust.

Financial modeling and forecasting
Margin analysis and unit economics
Supply chain, fulfillment, and vendor workflows
Retail, ecommerce, and marketplace planning

Brand OS

AI-powered dashboards, alerts, and internal tools that connect decisions across finance, ops, sales, and planning.

Live financial dashboards
SKU simulation and forecasting
Automated alerts and reporting
Capital planning and cash flow modeling

Media

Media & Distribution

Exposure through Deets Eats Media and the broader Pickle network. Your brand in front of consumers, retailers, operators, and investors who care about what is next in consumer.

Featured on Deets Eats social channels
Podcast guest spots on Unpackaged Goods
Newsletter features and launch storytelling
Community introductions and deal flow

Why Us

We don't just advise. We build the operating layer.

Most advisors hand you a deck, a spreadsheet, or a generic AI roadmap. Pickle installs working systems: pricing models, dashboards, workflows, automations, and the weekly rhythm to keep using them.

$1B+ Assets Under AI Tooling

10+ Years in Startups & Fintech

100s Founders Advised

About

Jonathan Deeter

Founder of Pickle Advisors. Based in Brooklyn. 10+ years across startups, fintech, structured products, and consumer brand media.

I built AI-powered dashboards for institutional investment funds managing over a billion dollars — portfolio tracking, automated alerts, financial modeling. Then I realized consumer brand founders need this even more. Most brands are running pricing, inventory, retailer planning, ecommerce, and reporting from scattered Google Sheets and founder memory.

Now I help consumer brand founders turn that mess into a real operating system: cleaner data, better workflows, AI-enabled reporting, and practical advisory support through the decisions that actually move margin and growth.

Let's Talk

Deets Eats Media

The content engine behind the advisory.

Discovering emerging consumer brands, telling founder stories, and building a community that generates real deal flow.

Digest

The Deeter Digest

Weekly newsletter breaking down the biggest moves in consumer brands. Fundraising rounds, M&A, product launches, and unfiltered hot takes.

Read on Substack

Podcast

Unpackaged Goods

The podcast. Interviews with consumer founders, deep dives on industry trends, and the stories behind the brands reshaping consumer culture.

Listen on Spotify

Social

Daily content across Instagram, TikTok, and LinkedIn. Brand discoveries, retail finds, and behind-the-scenes of the consumer brand world.

@deetseatsnyc